Digital and Green Business for Rural Empowerment and Sustainability

Abstract

This Community Partnership Empowerment (PKM) offers a community activity program in the form of socialization about digital marketing to add insight and help Indonesian students who are members of the USIM Alamiyyah organization. The implementation method carried out in this activity program is planning, implementation, and sustainability. This activity involved lecturers from accounting and management study programs as a form of collaboration. The participating lecturers consisted of 3 lecturers from the faculty of economics and business, Universitas Medan Area,1 lecturer from faculty economics and muamalat, Universitas Sains Islam Malaysia, and 2 students. Lecturers carry out tasks to assist partners in providing assistance on knowledge about digital marketing. The results of this community service show that the interest of Indonesian student service participants who are members of the USIM Alamiyyah organization to practice this service activity is successful and understand about Digital and Green Business for Rural Empowerment and Sustainability. Partners greatly contribute to the smooth running of community service activities