PREFERENSI PENGGUNAAN JASA KEUANGAN BANK SYARIAH BERDASARKAN LITERASI KEUANGAN SYARIAH

Abstract

This study wanted to see if the Islamic financial literacy and indicators, namely knowledge, skills and self-confidence have a significant effect together and
partially on preference of using Islamic banks. Thus, based on the financial literacy of consumers preferences can be seen in the utilizise of Islamic financial
services. This type of research is descriptive with binary logistic regression analysis. The data used are primary data by the method of distributing
questionnaires to users and non-users of Islamic finance services in Jakarta with the period from April to May 2014. The results of this study indicate that the
Islamic financial literacy significant effect on usage preferences Islamic financial services. In further testing, the indicators of knowledge is partially affected
significantly to the Islamic financial services usage preferences, while the indicator of the ability and self-confidence does not affect usage preferences
Islamic financial services.